• Persist •

Shaping Ideas (first stages)

This week has been a full trip on persistence; most times I feel like the growing pains I’ve experienced since I started Digital Design and Production are true life experiences that had taught me an immense amount of resilience, similar to enduring the quest of a summit or more. 

The creative brain is one of endless, infinite ideas and products to be be brought to life and further develop, we are endlessly rich in our capacity and what has made me the most humble has been the challenge to bring to the table some concept that must be presented to the public, something we must pull from the mesh of our neurons and give shape, color, volume, motion, you name it. Above is a rough idea that ends with motion.

—Quest to the Summit—

Mount Emmerson. Bishop, California.

Once the idea comes clear then there is time for exploration and seeking for the right trail to bring that blur to life, as I mentioned before Digital Design or Visual Communication (whatever we want to call it) has no summit, there is no end of it, it’s not a race, not a marathon it’s simply never ending and forever innovating thanks to the creative brain.


Trial and error and trial and error: We all are vulnerable to miserably fail but one of the most valuable things I’ve learned from years of watching talks and tutorials from creatives and graphic designers is that one of the most valuable assets in their experience was to fail and move on and fail and move on, that’s what makes an expert, the point when you don’t fail all that much and you learn how to minimize errors and to me that’s the sweet spot.

On the right is the second phase of the sketch on top.

Summit of Mount Emmerson.
Bishop, California.
Summit

There will be no Summit for me on my path as a creative and in this case that will be and is what drives me the most, being as curious as I have always been; this journey suits me well.

Poster in Motion

Anti pollution campaign designed with Adobe Fresco, Illustrator and After Effects.

Enjoy,

Cheers!

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