Tag: Designing

Storytelling and Story Knowing for Visual Communication

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Photography-Practice

Collecting stories to tell.

This week’s highlights and emphasis revolved around the understanding or better understanding of the purpose of visual communication (or at least my purpose) and it is as simple as it sounds: To tell a story that is visually captivating, that is inviting and that will hopefully, serve some meaningful purpose, and at the very minimum to inspire someone to act.

Get to Know Just One Background

The importance of knowing the story, on the other hand, applies in a vast way to areas of graphic design, marketing and advertising. Knowing who is (the one person and their story) you are virtually approaching is the first step on developing ideas for content.

As creatives not only we have to design the visual product; we also create the person who will be the recipient. This week I’m working both sides of the court, and had already created The Persona; this is a term well known to advertisers and marketers.

Knowing in detail my big audience of –One– and be able to visualize “who exactly” it is; has exponentially helped me with the design workflow.

Understanding and Making The Story

Just like farm to table, we must know what our guests love to order but also, we should surprise them.

This applies equally to setting visual displays and merchandising in a retail store as well as digital design, marketing and advertising.

A Trade of Many Arts

Evidently we not only need the story; so many components take place on delivering a cohesive message.

This studio has extended tall and wide across so many multidisciplinary visual arts, just to be able to tell stories. From color pencils and charcoal, to oils, Illustrations, motion graphics, photography, video editing, and much more, plus of course…

Mr. Naps (Sterling) gets to live the good life.

Keeping It Balanced

Yes, it is a balancing act, because we have to have all of our tools at our fingers reach and we have to be able to produce visually appealing materials, to inspire one to act… and that one thing that moved you, might be an illustration a logo or even just a title.

For us (the visual creatives) the tools of design are always progressing, evolving and never stopping to challenge us, but that is the beauty of it.

By the way, I won’t miss the opportunity to share this tutorial on Typography, for the curious of the many arts involved in graphic design, this is one of many I got to enjoy from Linkedin.

Lastly, please remember: Always work hard but play harder.

Cheers!

What Lies Ahead

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One of the mantras that move my life is undoubtedly: —Visualize and Transform—, I truly do not know where this came from but it has always been present since I can remember, I don’t believe in decay, particularly intellectual and spiritual and as for physical… well… that’s a human challenge as we can’t escape gravity but we certainly can preserve a good quality of life until we get all pruney and go beyond.

Now, where are we going with this? I’m sharing the source of my inspiration, resilience and the pursuit of an ever changing self; the key secrets and rather behaviours to train my mind are founded in the simple observation of nature; nature never ever stops transforming not even for a split second. Once something stops evolving it doesn’t stop transforming but it starts decaying.

Design from nature

nature's patterns

Endless constructions, endless engineering, endless systems perfected at any scale, endless shapes, forms, colors, behaviors and voices all happen before our eyes. How not to find one’s self in awe at all times?

Those patterns on the picture above are the images I applied on the clipping mask of the Arterra title on my site’s home page, those are a collection of pictures taken throughout a number of years without a plan, I just took them because I found them monumentally beautiful and they speak to me about the universe that exists with in each element and the events that had to happen to let these be such. Some will last a few days, some will continue to evolve and some had been here since before our own beginnings.

Relaxing ocean waves

What lies ahead is a continuum, it might be uncertain at times and most times but only one thing can give fruit and it is the pursuit of an ever changing mind capable of transformation, one foot in front of the other for us to get to be or become who we visualize . I pursuit design (visual communication) to translate the beauty I see and to evoke an emotion, an action, a feeling a thought… maybe just to make you move a little or get a smile.

Have a sweet week, stay at play and get outdoors.

Cheers!