Collecting stories to tell.
This week’s highlights and emphasis revolved around the understanding or better understanding of the purpose of visual communication (or at least my purpose) and it is as simple as it sounds: To tell a story that is visually captivating, that is inviting and that will hopefully, serve some meaningful purpose, and at the very minimum to inspire someone to act.
Get to Know Just One Background
The importance of knowing the story, on the other hand, applies in a vast way to areas of graphic design, marketing and advertising. Knowing who is (the one person and their story) you are virtually approaching is the first step on developing ideas for content.
As creatives not only we have to design the visual product; we also create the person who will be the recipient. This week I’m working both sides of the court, and had already created The Persona; this is a term well known to advertisers and marketers.
Knowing in detail my big audience of –One– and be able to visualize “who exactly” it is; has exponentially helped me with the design workflow.
Understanding and Making The Story
Just like farm to table, we must know what our guests love to order but also, we should surprise them.
This applies equally to setting visual displays and merchandising in a retail store as well as digital design, marketing and advertising.
A Trade of Many Arts
Evidently we not only need the story; so many components take place on delivering a cohesive message.
This studio has extended tall and wide across so many multidisciplinary visual arts, just to be able to tell stories. From color pencils and charcoal, to oils, Illustrations, motion graphics, photography, video editing, and much more, plus of course…
Mr. Naps (Sterling) gets to live the good life.
Keeping It Balanced
Yes, it is a balancing act, because we have to have all of our tools at our fingers reach and we have to be able to produce visually appealing materials, to inspire one to act… and that one thing that moved you, might be an illustration a logo or even just a title.
For us (the visual creatives) the tools of design are always progressing, evolving and never stopping to challenge us, but that is the beauty of it.
By the way, I won’t miss the opportunity to share this tutorial on Typography, for the curious of the many arts involved in graphic design, this is one of many I got to enjoy from Linkedin.
Lastly, please remember: Always work hard but play harder.